Demographics
Who they are. Age, work, money, family, life stage. Useful context, but it is only the surface.
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The 3 Circles Buyer Persona
Find the person most likely to buy your book, then turn what you learn about them into pain points, content ideas and hooks.
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Tell me where to send it. I'll email you a link to confirm your address, and the worksheet opens as soon as you click it.
The method
Three circles, one buyer
Most persona templates stop at age and income. This one goes three layers deep, to the reasons somebody actually pays for a book.
Psychographics
What they care about. Interests, values, routines, the creators they trust and the places they already spend their time.
Emotional drivers
Why they buy. Desires, fears, doubts and ambitions. The reasons someone goes from reading about a problem to paying to solve it.
- 01
Who they are
- 02
What they care about
- 03
What they feel
- 04
What they want
- 05
What hurts
- 06
What you can talk about
Free worksheet
Meet the buyer behind the sale
Six steps, about 30 minutes, and you'll know who you're writing for.