The visual hook
What is on screen. Movement, an unexpected object, a strange location, something already happening. It stops the thumb before a word has landed.
Free hook bank
The Hook Bank
500 hooks for TikTok, Reels, Shorts and YouTube. Every one of them comes as a pair: the line you say, and the line you put on screen. Search it, steal it, keep it.
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Tell me where to send it. I'll email you a link to confirm your address, and the bank opens as soon as you click it.
Why hooks
A hook is not one thing
TikTok, Instagram and YouTube all rank content on how long people watch. The first three seconds decide whether anybody sees the rest — and three separate layers have to agree with each other in those three seconds.
The text hook
What they read. A large share of your viewers have the sound off. For them the words on screen are the whole hook, so they cannot repeat what you are saying.
The spoken hook
What they hear. The rest of your audience is listening while doing something else. Your first sentence has to carry the whole promise on its own.
The rule the bank is built on
Say one. Show the other.
Your spoken hook and your text hook should mean the same thing in different words, so the person watching muted and the person listening both get the whole promise. That is why every hook in here arrives as a pair, already written for you.
What you get
Five hundred hooks, sorted
Not a list you scroll. A bank you search, filter by platform, and keep a shortlist in — and every hook is already written out three times, in three unrelated niches.
A hook, the way it appears in the bank
004
Something changed in [topic] this year and almost nobody noticed.
On screen Nobody noticed this change
Etsy sellersSomething changed in Etsy search this year and almost nobody noticed.
Amazon KDPSomething changed in how Amazon shows books this year and almost nobody noticed.
GardeningSomething changed in when you should be planting and almost nobody noticed.
CuriosityContrarianMistakeCalloutProofBefore / afterExperimentTeachListsCompareInsiderStoryConfessionQuestionStakesDesireFutureShortcutAuthorityRestartInterruptRelatableLong formYour book
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Search 500 hooks
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Filter by platform
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Tap to copy
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See three examples
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Star your shortlist
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Download the PDF
Who it is for Anyone who has to open a video and does not know how to start. It was built for self-publishers marketing their books, but nothing in it is about books: a hook is a shape, and the same shape works whether you sell a novel, a meal plan or a service.
Free hook bank
Stop guessing your first line
500 hooks, 1,500 examples, and a PDF you can keep. Free.