The Static Ads Prompt
The prompt from my video. Claude opens your books on Amazon, studies the covers and the reviews, and fills a Higgsfield brand kit for them by hand, so your static ads look like your books and not like Amazon.
Three things you need
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01
The Claude extension for Chrome
Install it and sign in. It lets Claude use your browser, so it can open the Amazon pages and fill every field in Higgsfield for you.
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02
A Higgsfield account
Signed in, in the same Chrome. Claude never types a password and it stops before you spend a single credit.
Try Higgsfield Ads Studio Higgsfield sponsored my video about this. -
03
Your books
The Amazon link of each book, and the front cover files if you have them. If you don't, Claude takes the covers from Amazon at full size.
Copy it, add your books
Replace the three orange lines with your Amazon links, one per line, attach your covers, and send it to Claude in the extension's side panel. Claude shows you the plan, fills the brand kit, adds each book with its real cover, and waits for your yes before generating anything.
You are going to set up my books in Higgsfield Ads Studio (Static Ads) using my browser, so I can create on-brand static ads for Meta. My books have no website, so we skip the automatic website import and build the brand kit by hand, with you doing the boring part.
MY BOOKS (one Amazon link per line):
[PASTE AMAZON LINK 1]
[PASTE AMAZON LINK 2]
[PASTE AMAZON LINK 3]
MY COVERS: I attached my front cover files to this message. If I did not, download the full size covers from Amazon (see Step 1). If you cannot save files on my computer, open each cover at full size in a tab, take a screenshot of it and upload that.
THE ONE RULE THAT MATTERS MOST
The brand is the BOOK, never Amazon. Take nothing from Amazon's page design: no Amazon orange, navy or white, no Amazon fonts, no Amazon logo, no Prime banners. Every color, font and style choice comes from the book itself: its cover, its interior and the feeling it gives a reader. This is why we do it by hand: given an Amazon link, the automatic importer copies Amazon's look instead of the book's.
If two or more books are in the same series or by the same author, make ONE brand kit for the series (or the author) and add each book as a product. A standalone book gets its own brand kit, named after the book.
STEP 1. STUDY EACH BOOK ON AMAZON
Open each link in a new tab and read everything: title, subtitle, author, series, format and price, the full description, the A+ content images, the "Look inside" preview if it opens, the category, and the reviews (5 star ones for what readers love, 3 star ones for what they missed).
Open the cover at full size: in the cover image link, replace the size code (like ._SY466_ or ._AC_UY218_) with ._SL1500_
For each book or series, write down:
- Colors: 4 hex codes taken from the cover, in this order: the color that defines the cover most (this one goes in first, as "Main"), the accent, the text color, a supporting tone. The cover images on m.media-amazon.com can be read in a canvas, so sample the real pixels with JavaScript (a crossOrigin "anonymous" image drawn on a canvas); small accents like a red seal are only 1 percent of the pixels, so look for the saturated colors separately.
- Fonts: the closest Google Fonts match for the title font (Display) and for the subtitle or body text (Body).
- Aesthetics: up to 5 short lines on the look: the art style, the composition, how the colors are used, the props and settings that fit, and what to avoid.
- Description: 3 to 5 sentences on what the brand or book is, who it is for and what makes it different.
- Audience: who buys it (age range, situation, problem, what they want), plus who buys it as a gift, since a lot of these sales happen around Christmas.
- Selling points: exactly 5 (Higgsfield keeps only 5), in the reader's words, from the description and the reviews.
- Logo: the cleanest mark on the cover (a seal, a symbol, the series name). Crop it from the full size cover as a square image. If there is none, use the author name or the series name on a plain background in the cover's colors.
- What to avoid in ads: claims the book does not make, "bestseller" unless the page shows a real badge today, invented ratings, and Meta ad copy that calls out personal traits ("Are you anxious?"). Use "for people who..." instead.
STEP 2. SHOW ME THE PLAN
Before touching Higgsfield, show me a short summary of each brand kit (name, hex colors, fonts, aesthetics, audience, the 5 selling points, which books become products). If something was missing on Amazon, say so in one line. Then continue straight away unless I stop you.
STEP 3. FILL THE BRAND KIT
Go to higgsfield.ai, open Ads Studio, click "Create ads" under "Create performing static ads", then "Create brand kit manually" (not the website box). I am already signed in; if I am not, stop and tell me, never type a password.
The form has these fields. Fill every one:
- Brand name and Website: type the name; for the website, the Amazon link of the main book (or of the collection, for a series).
- Logo: click the logo box, a media picker opens; upload the logo file through its "Upload media" file input, wait for the thumbnail to load, then click it to select it.
- Colors: click the + to add a swatch, click the swatch, and set the hex in its "Hex color" field by setting the value directly. Do NOT type it character by character: the field reads the first 3 characters as shorthand and turns #ECE8DA into #EECCEE. Check each swatch shows the right code. The first swatch is Main.
- Selling points, Aesthetics, Socials: each opens a box with "+ Add"; type one item, press Enter, the next input opens. Click Save.
- Fonts: two text boxes, Display and Body. Click Save.
- Audience and Description: one text box each. The box grows while you type, so click its Save button by reference, not by a screen position, and check the text shows on the page afterwards.
- Socials: only if the author has real profiles; otherwise leave it empty.
Read the whole page back before you click Continue: every field filled, every color code right.
STEP 4. ADD THE BOOKS AS PRODUCTS
After Continue you are on "Select products to create ads".
- The tile with the brand logo is the brand itself (ads about the series or the author). Keep it selected only if I want brand ads too.
- Paste each book's Amazon link in "Add product from link" and click Add. The import reads the text well (title, price, description, selling points, audience), but the PICTURES it takes are Amazon logos and Prime banners. For every product: click its Edit button, remove every picture, click the + and add the real front cover from the media picker (upload it there if it is not in the list), close the picker, shorten the title to the book's short title, and click Save.
- If an import stays empty or shows only "www.amazon.com" as the title, fill that product by hand: title, price, description, 5 selling points, one audience line, the cover. Then Save.
- The price is the one of the edition the link points to (Kindle or paperback). Fix it if I want the paperback price shown.
When every product shows its own cover and short title, click Continue.
STEP 5. STOP BEFORE SPENDING CREDITS
The next page is "How many ads to create?" with a number per product (2, 3 or 4) and the credit cost on the "Generate ads" button. Do not click Generate. Tell me the number of ads and the credits shown, and wait for my yes. Never buy credits and never change my plan or account settings.
STEP 6. REPORT
End with a short table: brand kit, products, colors, fonts, and anything you were not sure about.
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